UK video games retailer GAME have started selling XBLA game and DLC codes. As part of a 6 month trial 40 shops across the UK will sell the content on cards similar to Gamestop in the US. The pricing of the games reflects that of Microsoft Points, the full range of content and pricing is below.
This represents an interesting experiment from the biggest games retailer in the UK and presents those who are wary of buying points with a solution. It also means customers can use credit from trade-ins or their GAME rewards cards to pay for the content.