Nintendo

It’s widely known that Microsoft at some point during its early days breaking into the games console business considered a handheld device to compete with Nintendo’s then-current Game Boy Advance …
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Surmising that continually reporting on how Sony’s PlayStation 4 was eating the Xbox One’s lunch, Microsoft stopped publicly releasing hardware sales figures in October, choosing instead to focus on “engagement” …
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November was the best month yet for Xbox One, PlayStation 4 and Wii U hardware sales, according to the NPD Group as reported by GI.biz. The November report showed hardware …
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There was once a time when a frequent topic of conversation among young gamers on school playgrounds everywhere involved then console rivals Nintendo and Sega teaming up and bringing their …
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As the corporate VP of Microsoft Studios, Phil Spencer’s job is to help make Microsoft’s in-house projects the most killer-app software available for any platform. As such, he pays …
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It’s no secret that Nintendo isn’t in the best shape right now. After finding great success with the Nintendo DS, the Wii launched and got the masses talking about Nintendo once again. Then something happened. The Wii’s sales plummeted, the Nintendo 3DS launched poorly, and investors are questioning Nintendo’s direction with their next console, the Wii-U. Nintendo is desperately trying to gain back momentum. What happened to Nintendo’s mojo? Well, Microsoft, the Xbox 360 and Xbox Live Arcade all have something to do with it.

To truly understand what’s at play here, we have to first consider why Nintendo has historically been a successful company. Nintendo has always excelled at making games that appeal to the masses. Nintendo makes games that anyone can pick up and play. Mario has been a part of our living room since 1983 because Mario games have always been easily approachable for anyone who wants to sit down and play. Whether it’s you, your little sister, your best buddy or your dead beat uncle, Nintendo makes products for everyone. When Nintendo is succeeding, it has always been the case. So why are the tables turning?

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