Games tied to movies have a history of being terrible. They often have rushed development cycles, and most are so tightly linked to the movie that it's impossible for the developer to have any sort of real freedom during their creation. Sure, sometimes we get an instant classic, and once or twice we've been blessed with a genre changer like Spider-Man 2. But let's be honest, it's a rare thing when one actually lives up to player expectations. Developers like High Moon Studios can't even take their amazing work on the Transformers: Cybertron games and translate that into a good movie title.
Given all this it's not surprising that publishers are looking for ways to continue to cash in without breaking their development budget. We've seen attempts to bring games to Xbox LIVE Arcade, most with poor results. Games like R.I.P.D. and The Expendables 2 are ho-hum on their best day. But smart movie studios have gone mobile. Android and iOS developing giant Gameloft, who were initially known for their console clones N.O.V.A. (Halo) and Modern Combat (Call of Duty), have struck gaming gold with movie tie-ins. By breaking down gameplay to core ingredients they've seen success with both Despicable Me 2: Minion Rush and Iron Man 3: The Official Game. Both may be "just" endless runners, yet somehow both are also en..dless fun. And we think Iron Man 3 could be just as fun on the 360.