- Ryan is a ludomusicology graduate student at the University of Minnesota currently researching interactive audio and how it is changing modern gaming.
Dave Tach at Polygon summarized a press release by toy manufacturer Jazwares that they will be producing a variety of Minecraft toys, including “action figures, plush, and paper craft items” to be made available this coming holiday season. Laura Zebersky, the Executive Vice President of Global Sales for Jazwares, asserts that “Minecraft is one of the hottest brands on the planet right now,” an assertion backed by a variety of data on Minecraft’s performance across various platforms, including its spectacular showing on XBLA. Zebersky continues by saying that “the marketplace is primed for a line of toys…that reflect the fun and creativity of the game.”
Jazwares is responsible for creating a number of toys based on video game brands, including Sonic the Hedgehog, Plants vs. Zombies, Star Wars, and others. It’s worth noting that this is not the first jaunt into physical Minecraft-themed products for Mojang, as Minecraft-themed Legos have been available for some time. Minecraft continues to garner success beyond the virtual world, however, and this announcement of new Minecraft-themed toys demonstrates the continued success of the brand.